Gucci press

The flagship store of Gucci was set up in the Ginza, Japan. This flagship store was decorated very showily. There are three departments of handbags, two departments of jewelry department of men’s clothing, a department of suit-dresses, a cafe providing Gucci chocolates, an exhibition hall and a banqueting hall. Gucci refused to disclose the cost of this store, but it stood at the most expensive area in the world. It is said that the price of the land in this area is up to 3470 dollar every square meter.
Building up the Ginza flagship store is one of the largest investments in the retail. Its real meaning may be that the luxury shopkeepers began to adopt the strategy which prefers managing like the department stores .Nowadays, the luxury brands are investing more and more financing on the belief: only having the great products is far from enough!
The department stores are accustomed to equip themselves with restaurants and cafés. At the same time, there are the advanced brands like Borders and the fashionable shops like Colette too .Now, the luxury brands become to adopt the same strategy. They believe gucci bags the longer time you keep the potential customers in your store, the higher probability they spend money in your store there are.